Dec 16Dec 23Dec 30Jan 6
Interests
| Interest name | % of audience |
|---|
| Music festivals and concerts | 96% | |
| Dogs | 96% | |
| Science news | 96% | |
| Tech news | 96% | |
| Weather | 93% | |
| Space and astronomy | 91% | |
| Technology | 91% | |
| Sports news | 90% | |
| Sporting events | 85% | |
| Comedy (Movies and television) | 84% | |
Occupation
| Occupation type | % of audience |
|---|
| Professional/technical | 29% | |
| Homemaker | 24% | |
| Self-employed | 21% | |
| White collar worker | 17% | |
| Health services | 15% | |
| Retired | 12% | |
| Management | 12% | |
| Sales/marketing | 11% | |
| Student | 8% | |
| Tradesman/laborer | 6% | |
Values based on 6.8% match rate from Twitter partners
Consumer buying styles
| Consumer style name | % of audience |
|---|
| Premium brands | 76% | |
| Quick & easy | 68% | |
| Home cooking & grilling | 64% | |
| Fresh & healthy | 63% | |
| Ethnic explorers | 61% | |
| Weight conscious | 18% | |
| Value conscious | 18% | |
| Natural living | 15% | |
| Vegetarian | 8% | |
| Mexican foods | 6% | |
Values based on 15.4% match rate from Twitter partners
Wireless carrier
| Carrier name | % of audience |
|---|
| AT&T | 23% | |
| Verizon | 21% | |
| T-Mobile | 18% | |
| Sprint | 8% | |
| T-Mobile UK | 5% | |
| O2 (UK) | 4% | |
| AirTel | 4% | |
| Jio | 3% | |
| 3 | 2% | |
| Vodafone UK | 2% | |
Gender
Male
60%
Female
40%
Household income categories
| Income category | % of audience |
|---|
| $100,000 – $124,999 | 14% | |
| $75,000 – $99,999 | 13% | |
| $150,000 – $199,999 | 10% | |
| $125,000 – $149,999 | 9% | |
| $60,000 – $74,999 | 9% | |
Values based on 19.4% match rate from Twitter partners
