Beverly Hills, CA
mahvrick@mahvrick.com

Demographics

Dec 16Dec 23Dec 30Jan 6

Interests

Interest name% of audience
Music festivals and concerts96%
Dogs96%
Science news96%
Tech news96%
Weather93%
Space and astronomy91%
Technology91%
Sports news90%
Sporting events85%
Comedy (Movies and television)84%

Occupation

Occupation type% of audience
Professional/technical29%
Homemaker24%
Self-employed21%
White collar worker17%
Health services15%
Retired12%
Management12%
Sales/marketing11%
Student8%
Tradesman/laborer6%

Values based on 6.8% match rate from Twitter partners

Consumer buying styles

Consumer style name% of audience
Premium brands76%
Quick & easy68%
Home cooking & grilling64%
Fresh & healthy63%
Ethnic explorers61%
Weight conscious18%
Value conscious18%
Natural living15%
Vegetarian8%
Mexican foods6%

Values based on 15.4% match rate from Twitter partners

Wireless carrier

Carrier name% of audience
AT&T23%
Verizon21%
T-Mobile18%
Sprint8%
T-Mobile UK5%
O2 (UK)4%
AirTel4%
Jio3%
32%
Vodafone UK2%

Gender

Male

60%

Female

40%

Household income categories

Income category% of audience
$100,000 – $124,99914%
$75,000 – $99,99913%
$150,000 – $199,99910%
$125,000 – $149,9999%
$60,000 – $74,9999%

Values based on 19.4% match rate from Twitter partners